4W-L26
The Association of Decoration Technologies
Variety combination of effect pigments will be displayed for new color design.
We present new CMF designs that combine a wide variety of particle sizes and levels of brilliance from our effect pigments (pearl pigments)—including Iriodin, Pyrisma, Miraval, Xirallic, Colorstream, and Meoxal—as well as our functional pigments (Iriotec).
We also introduce a new addition to the Xirallic series: Xirallic T80-23SW Andromeda Blue, an interference blue pigment that radiates a luxurious blue luster.
Xirallic® Andromeda Blue adds a refined, distinctive depth to blue stylings & more.
Xirallic® Andromeda Blue honors well-engineered products, defines precise angles, gives forms their sculptured volume and lends every surface a character that is unmistakably premium.
Your products styled with Xirallic® Andromeda Blue truly are ´shaped for distinction´.
In a world where packaging transcends mere function to become an art form, the Unbox a World of Endless Possibilities campaign invites you to explore captivating inspirations for luxury packaging.
The demo tool features elegant bottles, each representing a unique blend of color and functionality.
Xirallic Leopard White brings a new level of brilliance to achromatic automotive stylings, delivering maximum sparkle energy with an almost neutral, elegant appearance.
Its unique formulation allows designers to achieve different visual effects depending on pigment loading, making it highly versatile across both glossy and matte finishes.
Leopard White embraces the shape of the surface while respecting the base color, perfectly fitting current automotive trends like solid-like and matte stylings as well as 3-coat white and chromatic stylings.
With its high sparkle intensity, even at lower concentrations, Leopard White truly is … Sculpted by Light.
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2026/12/17 13:30 ~ 16:45Venue：Innovation Stage（West hall 4）
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Decoration Technology
Pre-Registration required FreeSelect all sessions13:30 ~ 14:10Latest Trends and Future Outlook in Decorative Technology 2027
Diverse Decorative Technologies that Create High Added ValuePre-Registration requiredSelect this
session【Abstract】Decoration technology is a technique for decorating the surface of an object to increase its value (product appeal), and various methods have been developed to suit different purposes and are applied in many fields. The more decorative expression with high design value is applied, the higher the product value will be. Future decoration technology will be required to add high added value such as functionality, environmental friendliness, and small-lot high-mix production, rather than simply for the purpose of appearance, and various development studies are currently underway. In this lecture, we will explain the latest decoration technology and provide an outlook for future trends.
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Mr. Tatsuo Ito
The Association of Decoration TechnologiesDirectorD plus F LabRepresentative【Profile】He joined Toyoda Gosei Co., Ltd. in 1992 and has been engaged in planning, development and mass production launch of new decoration technologies for automotive interior and exterior parts for 25 years. After working at Nissha Co., Ltd. for two years from 2017, he established D Plus F Lab in 2020 and is disseminating information on plastic decoration technology and supporting prototyping, development and mass production of decoration. At the same time, he is also engaged in activities to promote exchange and development in the decoration industry as a director of the Decoration Technology Research Association.
14:15 ~ 14:30Pre-Registration requiredSelect this
session
14:30 ~ 14:45Introduction of Xirallic® T80-23SW Andromeda Blue, a new product developed by Susonity Japan G.K. Onahama factory
Introduction of Andromeda Blue, a new Xirallic® product line with sophisticated Interference Blue.Pre-Registration requiredSelect this
session【Abstract】Introduction of "Andromeda Blue," a new Xirallic® interference blue product that offers a sophisticated, deep, and intensely brilliant luster.
Its deep blue chroma infuses objects with a rich luminous blue presence. Its highly saturated blue combines blue coolness with a subtle hint of red warmth. Its dark flop defines edges through a distinct blue to dark-blue gradient. Its subtle neutral-blue sparkle effect adds elegance without excess.
Xirallic® Andromeda Blue lends every surface a character that is unmistakably premium.
It utilizes the proven "SW" surface treatment for weather resistance, enabling the successful realization of reddish-blue styling—a look that previously raised concerns regarding durability against the elements.![土佐３.jpg]()
Mr. Jiro Tosa
Susonity Japan G.K.SalesManager
Select this
session【Abstract】In an era where rational values like performance and technology are no longer enough to differentiate, what is truly needed is the power to translate "sensibility"—that which deeply moves people—into business value.
Throughout my career, from my experience at Sony to architectural design, new business development, and the launch of the high-end brand "NODEA" at LIXIL, I have consistently practiced business design that synthesizes "sensibility, humanity, and business."
In this session, I will fully share the practical, real-world insights I have gained on the front lines of connecting humanity and sensibility directly to business growth.![LIXIL_羽賀豊.jpg]()
Mr. Yutaka Haga
LIXIL CorporationDesign & Brand JapanSenior Vice President【Profile】Has held key roles in product strategy, design, and new business development at Sony and LIXIL. At LIXIL, spearheaded corporate-wide transformation by establishing "Design & Brand Japan," which integrates design and brand divisions, and founded the high-end brand "NODEA." Harnessing a strategic approach that connects sensibility directly to business growth, has created numerous hit products and received over 200 prestigious design awards worldwide. Pursues transformation through innovation, design, and brand strategy, as well as a new standard of living.
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