Decoration technology is a technique for decorating the surface of an object to increase its value (product appeal), and various methods have been developed to suit different purposes and are applied in many fields. The more decorative expression with high design value is applied, the higher the product value will be. Future decoration technology will be required to add high added value such as functionality, environmental friendliness, and small-lot high-mix production, rather than simply for the purpose of appearance, and various development studies are currently underway. In this lecture, we will explain the latest decoration technology and provide an outlook for future trends.

Introduction of "Andromeda Blue," a new Xirallic® interference blue product that offers a sophisticated, deep, and intensely brilliant luster.
Its deep blue chroma infuses objects with a rich luminous blue presence. Its highly saturated blue combines blue coolness with a subtle hint of red warmth. Its dark flop defines edges through a distinct blue to dark-blue gradient. Its subtle neutral-blue sparkle effect adds elegance without excess.
Xirallic® Andromeda Blue lends every surface a character that is unmistakably premium.

It utilizes the proven "SW" surface treatment for weather resistance, enabling the successful realization of reddish-blue styling—a look that previously raised concerns regarding durability against the elements.

In an era where rational values like performance and technology are no longer enough to differentiate, what is truly needed is the power to translate "sensibility"—that which deeply moves people—into business value.
Throughout my career, from my experience at Sony to architectural design, new business development, and the launch of the high-end brand "NODEA" at LIXIL, I have consistently practiced business design that synthesizes "sensibility, humanity, and business."
In this session, I will fully share the practical, real-world insights I have gained on the front lines of connecting humanity and sensibility directly to business growth.